{"id":1751,"date":"2024-02-21T16:17:18","date_gmt":"2024-02-21T15:17:18","guid":{"rendered":"https:\/\/brandshake.nl\/?post_type=portfolio&p=1751"},"modified":"2024-11-06T14:01:29","modified_gmt":"2024-11-06T13:01:29","slug":"nevel","status":"publish","type":"portfolio","link":"https:\/\/brandshake.nl\/portfolio\/nevel\/","title":{"rendered":"Nevel"},"content":{"rendered":"
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Proef de rijkdom van de natuur<\/h1>\r\n

Nevel<\/h3>\r\n <\/div>\r\n
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\r\n Disciplines\r\n <\/div>\r\n
\r\n \"\" Videografie<\/span>\r\n <\/div>\r\n
\r\n \"\" Strategie<\/span>\r\n <\/div>\r\n
\r\n \"\" Fotografie<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n \"23_Wild_Bier_Nevel\" <\/div>\r\n <\/div>\r\n<\/div>\n\n
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\n De kern van Nevel <\/h3>\n

\n Van concept tot campagne <\/h2>\n <\/div>\n
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Nevel staat bekend om hun ambachtelijke zuurbieren. Ons doel was simpel: bierliefhebbers prikkelen en ze laten kennismaken met de bijzondere bieren van Nevel. Tegelijkertijd wilden we de connectie met de natuur verwerken in de beelden die we schoten. Deze campagne introduceert het nieuwe Wild bier. Een licht troebel blond bier, met de smaak van Nevel\u2019s eigen gistcultuur. Zacht zuur met tonen van citrusvruchten en hout. Een bier gericht op samen genieten en de rijkdom van de natuur proeven.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n Aanpak & concept <\/h3>\n

\n Nevel’s ambachtelijke zuurbieren <\/h2>\n <\/div>\n
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Het uitgangspunt van onze aanpak was het vastleggen van de unieke kern van Nevel’s ambachtelijke zuurbieren. Nevel haalt haar grondstoffen van natuurinclusieve boeren in de omgeving Nijmegen en bevat geen\u00a0onnodige toevoegingen.\u00a0Daarom wilden we niet alleen bierliefhebbers aanspreken, maar ook de connectie met de natuur in beeld brengen. We ontwikkelden een pakkende slogan die de kern van het Wild bier vat: “Proef de rijkdom van de natuur.” Deze legden we voor aan Nevel, ze waren erg enthousiast. Op naar de uitwerking!<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n De uitwerking <\/h3>\n

\n Hoe ziet de campagne eruit? <\/h2>\n <\/div>\n
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We maakten een script wat de leidraad was voor de draaidagen. De beelden moesten de sfeer en identiteit van het merk weerspiegelen. De passie voor ambachtelijk brouwen, de liefde voor de natuur \u00e9n het samen genieten komen samen in de beelden. Het is een complex bier dat zowel interessant is voor mensen die niet erg van het speciaalbier zijn, als voor ervaren bier liefhebbers: het bier is toegankelijk voor de beginnende genieter en uitdagend voor de ervaren liefhebber. Nieuwsgierig naar de smaak? Kijk op nevel.org<\/a><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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\r\n \"\" Bekijk video\r\n <\/div>\r\n <\/a>\r\n
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\r\n Wild bier <\/h3>\r\n

Proef de rijkdom van de natuur<\/h2>\r\n
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\nhttps:\/\/brandshake.nl\/wp-content\/uploads\/2024\/01\/NevelBrouwerijxBrandshake.mp4<\/a><\/video><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n
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\r\n \"\" Bekijk video\r\n <\/div>\r\n <\/a>\r\n
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https:\/\/brandshake.nl\/wp-content\/uploads\/2024\/01\/NevelBrouwerijxBrandshake.mp4<\/a><\/video><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n\n\n
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https:\/\/brandshake.nl\/wp-content\/uploads\/2024\/01\/NevelBrouwerijxBrandshake.mp4<\/a><\/video><\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div><\/div>
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\r\n Meer trots\r\n <\/h3>\r\n

\r\n Andere items\r\n <\/h2>\r\n <\/div>\r\n \r\n Naar portoflio\r\n <\/a>\r\n <\/div>\r\n
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\r\n \"Groendus_Project_header\"\"Groendus_Project_header\" <\/div>\r\n
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Groene energie in bedrijf<\/h3>\r\n

Groendus – Groene energie in bedrijf<\/h2>\r\n <\/div>\r\n<\/a>\r\n
\r\n \"24_11_WijZijnGroenGezondEnInBeweging-1-7\"\"24_11_WijZijnGroenGezondEnInBeweging-1-7\" <\/div>\r\n
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Drie goede doelen in beeld<\/h3>\r\n

Wij zijn groen, gezond en in beweging – Drie portretten<\/h2>\r\n <\/div>\r\n<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n
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\r\n Even van gedachten wisselen? <\/h3> \r\n

\r\n Heb je zelf een onderwerp dat je even wil bespreken? <\/h2>\r\n <\/div>\r\n
\r\n \r\n Contact<\/a> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>","protected":false},"featured_media":1756,"template":"","class_list":["post-1751","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNevel - Brandshake<\/title>\n<meta name=\"description\" content=\"Nevel staat bekend om hun ambachtelijke zuurbieren. Ons doel was simpel: bierliefhebbers prikkelen en laten kennismaken met Wild van Nevel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandshake.nl\/portfolio\/nevel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nevel - Brandshake\" \/>\n<meta property=\"og:description\" content=\"Nevel staat bekend om hun ambachtelijke zuurbieren. 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